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ICONIC LONDON

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented eyeshadow palettes, complexion heroes and gleaming highlighters will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” make up brand.

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Iconic London complexion
Iconinc London highlighter
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iconic london brushes

ICONIC LONDON BESTSELLERS

ICONIC London Velvet Blur Translucent Setting Powder

28.25€

ICONIC London Rollaway Glow 8ml (Various Shades)

7

28.25€

ICONIC London Prep-Set-Glow Mini - Original 30ml

14

13.56€

ICONIC London Underglow Blurring Primer 27ml

24

28.25€

ICONIC London Prep-Set-Glow 120ml (Various Shades)

78

27.12€

ICONIC London Triple Threat Mascara 9ml - Black

8

24.86€

ICONIC London All Eyes On You Gift Set

24.86€

ICONIC London Illuminator 13.5ml(Various Shades)

113

33.90€

ICONIC London Blurring Blush Stick 6g (Various Shades)

2

25.99€

ICONIC London Concealer Duo Brush

25.00€

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ICONIC London: Illuminator

Everyone’s raving about this super-glowy, super-concentrated highlighter. Discover the must-have, illuminating elixir that will take your highlight game to epic new heights.
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DISCOVER ICONIC LONDON

Inspired by her passion for make up and the vibrant energy of London’s streets, make up artist, Jade Elliot, launched ICONIC London to create glow-bestowing formulas that empower people to look and feel their very best. Thanks to their range of complexion-contouring heroes, shimmering palettes and pro-worthy make up brushes, they’ve quickly become one of the most Insta-famous brands for everything from everyday must-haves to ICONIC night-out looks.

A-LISTER APPROVED
ICONIC by name and iconic by nature, join the likes of J.Lo, Ariana Grande and Beyoncé who have all adorned their faces with the brand’s cult formulas. If they’re good enough for them, they’re certainly good enough for us…

FLAWLESS FINISH FORMULAS
Team the brand’s flawless formulas with their MUA-approved make up brushes and perfect that seamless, selfie-ready skin in minutes. Totally blendable and highly pigmented, their products leave their rivals for dust.

CRUELTY-FREE
ICONIC London believe no animal should be harmed in the making of their products. They’re totally, and proudly, cruelty-free.